Meridiana, AirOne and Wind Jet see the possibility of strenghtening their current low-fare service structure. On the other hand, the very high offer made by Alitalia is driven by the necessity to defend a significant position at the Milan/Linate airport, and as an extreme attempt to enter the low-cost market with an off-the-shelf and competitive player in their stable.
In the picture: Airbus A 320-232 SX-BVA “Pegasus” operated by Hellas Jet on behalf of Volare Airlines. Linate 2005. (Aeromedia)
(Aeromedia, October 2005)